UK Search Engine Optimisation
In a recent UK Benchmark Report by CMI, 87% of marketers use content marketing to drive profitable action and 53% of them are increasing their budgets for 2017. The reason is that a well-documented and structured Content Marketing strategy that includes SEO goals can boost your online visibility.
Is SEO easy or difficult?
Uk search engine optimisation is the process of improving the visibility of a website in organic search results on search engines, such as Google and Bing. A variety of techniques can be used to achieve this, including keyword research, onsite optimisation, link building and social media marketing.
The most important element of a successful SEO campaign is a clear understanding of your audience. It is vital to know who your target customers are, what their interests are and where they hang out online. This will allow you to focus your efforts on creating content that appeals to this audience in a format that they enjoy.
Another essential part of uk search engine optimisation is using keywords effectively. ‘Long-tail’ keywords, which contain more than four words, are less competitive and can be ranked higher than shorter, more generic keywords. They also show more relevance to the user’s search intent. Additionally, voice search favours ‘long-tail’ keywords.
If you are targeting English-speaking markets, it is crucial that your website is optimised for British search engines. This involves a number of factors, such as multilingual keyword research, website content optimization and link building.